Published 18.04.2007
The trouble with the group is there is always someone who wants
to be the leader. To prove exemplary as a communal organization,
the group must withstand threats from within, produced by the
contest for charismatic pre-eminence among members. So then, why do
groups work fine elsewhere but not in visual art? Is the music
group somehow less prone than the art group to individual
megalomania, or do its pathways reward such a hierarchy? In
tracking these questions below, I will describe the functioning of
the group with respect to the ontological grounds of distinct
artforms. These considerations will have consequences for the
latent narratives of conflict and competition within the group.
Later the discussion wanders into addressing group agency in
relation to the internet.
Music favors the group that is extended in space though unified in
time because it is an apparatus of simultaneity and succession.
Music relates succession - a linear sequence in time - with
simultaneity to generate anticipation. There is of course solo
music, but it is never sheer succession without simultaneity. Even
with the solo voice, the musical event - both for the singer and
for the listener - depends upon affective simultaneities. For
instance, when the solo performer hears the accent on a given beat
and hits or misses that beat, this is absolutely a work of
simultaneity. When in 1970 Hendrix plays his solo 'Star Spangled
Banner', his deformations of the time signature are precisely
chosen abuses of this apparatus of simultaneity. What matters here
is that the use of simultaneity is not an optional supplement for
music - solo or ensemble: it is the very possibility of music.
Music is simultaneity with succession, and simultaneity already
favors group agency. Two or more agents can mark the same musical
point in time. Music offers itself as a group action. This explains
why musicians are always puzzled to learn that visual artists have
to make a conscious choice to sustain a social life; to be active
as a musician is on the contrary to be socially immersed in the
group.
The visual arts that unfold in space, and not in time, do not
easily accommodate the agency of the group as distinct from the
team directed by a leader. Of course, this is not at all unfamiliar
in art, as with Warhol, Koons, Murakami and so on. Theories of
surplus value will be no news to Hirst's painter-assistants,
currently hired at £8 per hour. We could make a longer list. True
group agency in visual art, however, is rare and always
short-lived: think of the early Art & Language, some wonderful
moments in the brief, heady life of Bank in the London of the
mid-1990s; the didactic yet exploratory exhibitions of Group
Material; some remarkable work from the Unovis school ... but then,
no, weren't they just Malevich's gang, Malevich's acolytes? There
have also been plenty of forgettable art groups: who now remembers
or cares about Kids-of-Survival, PPS, hobbypopMUSEUM or Szuper
Gallery? We could make a longer list.
The difficulty of group agency in visual art is ontological in
origin. The fact that art is based in marks that are extended in
space, not time, tends to mitigate group agency. The problem is:
it is not possible for two persons - two group members - to
mark the same point in space simultaneously. And 'mark' does
not have to connote drips, stains, or other applications of sticky
goo; the mark here refers to the primary assertive or 'thetic'
gesture. In other words, the mark here is simply that which asserts
itself by casting its surroundings (of whatever kind) as unmarked
space (of whatever character). Only by negotiation do the members
of the art group determine the condition and surroundings of their
every mark. This negotiation happens before or after the moments of
marking - it cannot be identical with the moment of marking.
Of course, groups do perform more or less visual works of all kinds
that unfold in time. Nevertheless, they fail to dissolve the
fundamentally spatial condition of the visual as such. In
a visual field cast into movement, like the array of a video
projection, the fact of image-flux does not at all eliminate the
issue of visual spacing. In other words, even where a group
co-operates to make a video, their agreement on how to fill a given
part of the visual array at a given moment can only be achieved by
talking - again by a negotiation that by definition is
operationally separate from the formative visual technique itself.
Hence, the actions of performance groups fail to become genuine
group agency in two main ways. First, because much of what the
performance group does amounts to multiple synchronous actions - a
mere proliferation of co-incidental separate actions. Second,
because if the interweaving of these actions are integrated then
(and here we return to the earlier claim) the terms of the
integration must be separately negotiated, determined by talking
not by visually doing.
While the visual by its inherent spatiality problematizes
simultaneity in the sense just described, the condition for music
is the exact inverse: music invites two or more agents to mark the
same point in time. Even if the music group does usually end up
under the thumb of a dictator, the point is that it is in principle
capable of genuine group agency. And this is quite a precise claim:
not just that a group of people do things at the same time, but
that they think communally and - more than that - that their
thinking is their doing this thing together, and not their talking
about it. By contrast, the art group is bound to plan and
schedule its activities to a degree that excludes the possibility
of group improvisation in the manner of a musical ensemble.
Art-making for the group inevitably becomes a matter of talking
about ideas, possibilities and sequences of operations as opposed
to thinking by doing and making. As Art & Language said of
themselves, 'The Art-Language association is characterized by the
desire and ability of its members to talk to each
other,'1
and 'anyone who asserts common ground with us [...] invokes a
logically possible "conversational state of affairs".'2
In this insistent pull of language it is all the more likely that a
contest for leadership or for charismatic priority ensues, and that
the group acquires a hierarchy and so begins to relinquish its
claim to group agency proper. Here it is crucial to stress that
this overwhelming drive toward language to determine group
coordination and co-operativity (not co-operation in the
sense of reciprocity and sharing) is the consequence of ontological
factors: above all the blunt facticity of the visual artwork qua
extension in space. Since the artwork is this spatial
(non-)organization of materials, the logistical problem for the art
group is simply that of distributing the time sequence of its labor
effectively for a product that will be an inherently spatial
sequence. Hence, whether the group is the waged and commanded team
of assistants - apprenticed at £8 an hour in the Hirst enterprise -
or the thinking collective proper, its primary apparatus of thought
will inevitably be language.
Deployed effectively, language finally produces further language.
This centripetal momentum empowers one arm of language's rhetorical
enormity. Given the force of rhetorical power, the contest of wills
is prefigured and left to germinate. If language is to supply the
group's apparatus of thought, as I argue it must, then the group is
drawn irresistibly into the charismatic contest that will
extinguish it as a group proper. Given that the dominant medium of
thought for the visual art group is always likely to become
language, it is clear also that it will be well nigh impossible for
the group to resist the idealization - hence the tyranny, the
totalization and foreclosure - of the concept. At its best, the
group has a productive half-life in that benign phase during which
the two contestants - on the one side, enacted thinking, or thought
borne and enacted in movement and facture, and on the other,
discursive thinking - elude each other's domination. But as soon as
one gains the upper hand - and given the pragmatics of group
operativity with its premium on communicative effect, it is
discursive thinking that gains ascendancy - 'the writing is on the
wall' in all senses.
The best account of the productive half-life of the group remains
that of Siegfried Kracauer in his essay 'The Group as Bearer of
Ideas'. In it, Kracauer describes how increasing successes shift
the group's centre of gravity. The embryonic group, with its
successes still ahead of it, is united, and its members
de-subjectivized by the authority of the idea, i.e. of the mission:
'The subject as a group member is apartial-self that is
cut off from its full being and cannot stray from the path which
the idea prescribes for it.'3
Later in the successful group, members feel their subjectivity to
be rekindled by outcomes that they take to be proof of their
individual charismatic power. In this way, success for the group
always undermines the authority of the idea and creates instead a
renewed and intensified contest among members for charismatic
primacy: Stalin versus Trotsky, Oud versus van Doesburg versus
Mondrian, all the Beatles versus each other, and so on.
We know very well that all manner of art groups, including Art
& Language, have become stabilized, normal art brands.
Therefore, even if it cannot cast off the rule of authorship, the
group at least sidesteps its identification with the opacity of the
personal creative consciousness. To that extent, at least the group
does pose its authorship as a function and a tactic, not a destiny.
But what is the lure of the group, its core of fascination? The
attraction of the pop group or the band is that of the gang. The
gang hangs out. It skulks and lounges, wanders about in order to
both ingest and affect a sequence of places. It unravels its own
social-spatial domain: marks and inflects social space, casting its
human backdrop as unmarked sociality, like the 'extras' - or in
German Statisten or 'statisticals' - that correspond to
unmarked social space in a film. What of the group-as-producer,
then, is distinct from the directed team of assistants that
produce? Is hanging out a mode of production? I'll work back
towards this.
Consider first the group as producer rather than just the gang that
hangs out. What is the mystique of the group as producer? Isn't it
really the riddle of social relations that are not mediated by
sociability as such? Or to put it another way, isn't our
fascination that group members relate on the basis of their
creation and that this is their decisive form of sociality? And
sociality on the basis of common creation - not procreation, not
family life, not hierarchy and not social reproduction - is indeed
a utopian notion. We don't know how a creative group does (or
should) function. We probably don't know this even if we are its
members.
Hardt and Negri conclude their analysis of contemporary capital in
Empire with a sanguine yet equivocal account of the
internet as that which, for the first time in human history,
promises the possibility of pure social interaction as the dominant
mode of production: hanging out as production. 'Today productivity,
wealth, and the creation of social surpluses take the form of
cooperative interactivity through linguistic, communicational, and
affective networks. In the expression of its own creative energies,
immaterial labor thus seems to provide the potential for a kind of
spontaneous and elementary communism.'4
The internet has allowed certain kinds of micro-spectacles to
emerge as global information events. This happened a couple of
years ago with the moronic and symbolically overabundant sport of
extreme ironing.5
In 2004 it was reported that, 'Competitors are preparing to gather
for the first ever direct competition Extreme Ironing World
Championships. Events at the Munich championships include ironing
while standing on a mountainside and ironing in water. Organizer
Kai Zosseder says competitors will also iron in woods. The two-day
event [...] has already attracted over 60 competitors. Reigning
world champion Briton Phil Shaw invented the sport. People who
compete are called ironists.'6
Let's breathe slowly here and avoid the pun that beckons (and what
could be more contemptuous of the sublime than the gesture of
climbing a mountain only to iron one's socks upon reaching the
summit?). Here the point is that rather than allowing existing
groups to better communicate - rather than binding together
hitherto dispersed communities of desire - the internet instead
concocts new communities whose very being and purpose is to
communicate. Of course, this is by no means a neutral determination
of the human. As Hardt and Negri acknowledge, 'Producing
increasingly means constructing cooperation and communicative
commonalities.'7
Citing 'the panopticon of network production',8
they also insinuate the coercive power of the internet which, put
in Foucauldian terms, disciplines subjects as communicative
interlocutors, as efficient stewards of information flows and as
instigators of communication-attractor events.
The group that we want acts. Above all else, it
thinks/acts, and it does so beyond mere coordinated efficacy. The
group we want acts beyond the linear flows of discursive thought
and outside the blind sedimentation of so-called 'swarm
intelligence' - the process whereby the swarm of humans en
masse sleepwalks into adopting and then incrementally honing
the cleverest tricks of its innovative individuals (like turning
the wheel, quitting hunting to tend flocks, or flossing before
bedtime). Swarm intelligence in its unguided incremental genius is
a marvel: no less evident and marvelous in crows and seagulls than
it is in humans. But the swarm is not the group, and the group
wasn't liberated by the web or any other revolution. The group that
we want is the branching, nodal warren of thoroughfares that
composes its thinking not in speech, but in enaction between and
around the partial-selves of its members. The group doesn't march
on its stomach.
- John Chilver
Quoted by William Wood in Still You Ask for More: Demand, Display and 'The New Art', in Michael Newman and Jon Bird (ed.), Rewriting Conceptual Art, London: Reaktion Books, 1999, p.83.↑
Ibid.↑
Siegfried Kracauer, The Mass Ornament: Weimar Essays, Cambridge and London: Harvard University Press, 1995), p.151.↑
Michael Hardt and Antonio Negri, Empire, Cambridge and London: Harvard University Press, 2002, p.294.↑
The Extreme Ironing Board, http://www.extremeironing.com (last accessed on 11 April 2007).↑
http://www.ananova.com/news/story/news.quirkies; Internet; (last accessed on June 2004; currently unavailable).↑
M. Hardt and A. Negri, Empire, op. cit., p.302.↑
Ibid., p.297.↑